Top 14 biggest juice brands in India 2023

    The Indian juice market is a rapidly growing category in the overall beverage market of India. In 2023, the juice market generated over $1.9 billion USD across India. 

    Despite the size, India’s juice market is dominated by a few players. Big juice brands like Frooti, Real, Minute Maid and B-Natural hold a combined 80% of the market share.

    Top 14 biggest juice brands india
    Top 14 biggest juice brands india

    Below, we have compiled a list of the 14 biggest fruit juice brands in India. We use metrics like

    1. Frooti

    Frooti a popular Mango juice brand in India. It is owned by Parle Agro, a Mumbai-based consumer goods product focusing on beverages, water and snacks.

    In 2023, Frooti is the biggest Juice Brand in India. It accounts for 34% of India’s total juice market share, according to Statista. First launched in 1985, Frooti is the pioneer of Tetra Pak packaging in India. The company now offers Tetra Pak and PET bottle versions of their flagship drink.

    Top 14 biggest juice brands India - Frooti 2
    Source: https://www.parleagro.com

    Besides Frooti, Parle Agro also owns many other juice drink brands and food products like

    • Appy
    • Bailley
    • Frio Cola
    • Frio Orange
    • Frio Lemon
    • Smoodh
    • Dhishoom

    2. Real by Dabur

    Real (Fruit Power) Juice is an Indian fruit juice brand owned by Dabur Ltd, an Indian multinational company based in Ghaziabad. Dabur is one of the biggest FMCG companies in India.

    Real (and its owner Dabur) is the second biggest juice brand in India. They account for 30% of the Indian juice market in 2013.

    Top 14 biggest juice brands India - real
    Image source: https://www.realfruitpower.com/

    Real fruit juice offers 14 different juice flavors:

    • Indian Mango Juice,
    • Guava Juice,
    • Amla Juice
    • Litchi Juice
    • Pomegranate
    • Tomato
    • Cranberry,
    • Peach,
    • Plum,
    • Apricot &
    • Grape,
    •  Orange,
    • Pineapple,
    • Apple
    • Mixed Fruit

    3. Minute Maid

    Founded in 1945, Minute Maid is now a juice brand owned by The Coca-Cola Company, the biggest beverage brand in the world. Minute Maid is the third largest juice brand in India, with 8% market share.

    Top 14 biggest juice brands India - Minute Maid
    Source: https://www.hccb.in/blog/products/naturally-refreshing–minute-maid-diverse-range-of-readytodrink-juice-brand

    In 2011, Coca-Cola officially launched the Minute Maid brand in India, to compete with Pepsi, Dabur and Parle Agro. At that time, Pepsi and Dabur owned a total of 80% share of India’s juice market.

    Minute Maid’s flagship Indian product is its bottled Orange Juice Drink with Pulp (called Pulpy Orange). Minute Maid belongs to the same family with Maaza, a popular India mango juice brand.

    Since then, Minute Maid has launched many different versions of its Pulpy and non-pulp bottled fruit juice, with flavors such as:

    • Mango
    • Santra
    • Mosambi
    • Guava
    • Litchi
    • Orange

    4. B-Natural

    B-Natural (Balan Natural Food Company) is an Indian Fruit Juice Brand owned by ITC Limited, an India-based conglomerate headquartered in Kolkata. B-Natural specializes in selling packaged fruit juices in Tetra Pak. Later, they also added PET bottle versions of their fruit juice.

    In 2018, ITC reported B-Natural’s revenue to be a 100-crore (100-billion-rupee) brand and has 7% market share in the 2500-crore juice market.

    Top 14 biggest juice brands India - B-Natural

    Image source: www.bnatural.inB-Natural Juices have 10 main juice flavors. Their products are claimed to be made 100% real, with no concentrate:

    • Mango
    • Litchi
    • Mixed Fruit
    • Orange
    • Guava
    • Pineapple
    • Apple
    • Pomegranate
    • Watermelon
    • Masala Jamun

    They also offer a new brand of B-Natural Select, with new flavors like Tender Coconut Water

    5. Raw Pressery

    Raw Pressery is owned by WINGREENS FARMS PRIVATE LIMITED, an Indian company based in Haryana. Raw Pressery is now the 5th biggest juice brand in India, with 5% market share.

    Top 14 biggest juice brands India - Raw Pressery 2
    Image source: Amazon.com

    The company specializes in producing a wide range of healthy juices and fruit-based smoothies. In addition, they also produce other milkshake and nut milk beverages.  They offer many fruit juice flavors like:

    • Valencia Orange
    • Pomegranate
    • Mixed Fruit
    • Alphonso Mango
    • Coconut Water
    • Aloe vera Lemonade
    • Grapefruit
    • Guava
    • Aam Panna
    • Masala Lemon

    6. Tropicana Slice

    Tropicana is an international brand of Fruit Juice Drink, owned by PepsiCo, one of the largest Food and Beverage company in the world.

    In 2023, Tropicana only accounts for 2% of the total juice market in India. But it is still among the 10 biggest juice brands in India.

    Top 14 biggest juice brands India - Tropicana 2
    Image source: https://thejeromydiaries.com/

    Tropicana officially entered the Indian market in 2014, with the partnership with Varun Beverages. Tropicana also owns juice brand Slice, originally produced by PepsiCo in 1984, but got discontinued in the 2000s.

    In 2014, Tropicana rebranded Slice as Tropicana Slice Mango Juice drink, to market specifically to India.

    Tropicana offers 2 main juice lines: Tropicana Delight Juice Drink and Tropicana Slice Juice Drink. The latter (Slice) focuses on PET bottle mango juice, while Tropicana Delight focuses on carton-packed fruit juice with many different flavors.

    7. Onjus

    Onjus is another famous Indian Juice Brand, owned by Maa Sales Corporation, an FMCG wholesaler based in Vadodara.

    It is among the top juice brands in India, with around 1% market share.

    Top 14 biggest juice brands India - Onjus 2
    Image source: https://onjusindia.com

    Onjus specializes in 1L carton juice products, with many flavors like:

    • Mango
    • Litchi
    • Guava
    • Cranberry
    • Orange
    • Pineapple
    • Pomegranate
    • Mix Fruit Juice

    8. Maaza

    Founded in India in 1976, Maaza was acquired by Coca-Cola in 1993 from Parle Bisleri. Maaza is a household name in India for its mango juice products.

    Top 14 biggest juice brands India - Maaza 2
    Image source: https://www.coca-cola.com/in/en/brands/maaza

    Maaza has a pulpier and sweeter taste than other brands like Frooti or Slice. Maaza claims to contain the pulp of Alphonso Mango the king of Mango.  Maaza Juice drinks are now manufactured in India, and exported to Africa, Eastern Europe and Asia. It had also launched 2 other juice flavors: Orange and Pineapple. But their flagship product is still Maaza Mango Juice. The mango juice is now sold in PET bottle, carton and returnable glass bottles. The best-selling Maaza Mango Juice packaging is still in carton.

    9. Masafi Juice

    Masafi Juice is a Juice brand manufactured and owned by Masafi Water Company, a manufacturer of drinking water and tissue based in the UAE. The juice brand is a popular imported product in India, occupying 1% of the market share.

    Even though the company hasn’t officially entered India, their juice products are widely sold on Amazon, Flipkart and other Indian supermarket chains.

    Top 14 biggest juice brands India - Masafi 2
    Image source: Amazon.com

    Masafi Juice is most popular for its 1L PET bottle juices, with flavors like:

    • Mango
    • Lemon Mint
    • Apple
    • Orange
    • Melon

    10. Paper Boat Swing

    Paper Boat is an Indian food and beverage brand launched by its parent company, Hector Beverages in 2013. The company is based in Bengaluru, India.

    The Paper Boat Swing Juice brand is the company’s flagship drink product.

    Top 14 biggest juice brands India - Paper Boat 2
    Image source: startuptalky.com

    In 2016, the brand launched 500mL TPA Pack versions of its Aam Ras and Anar drinks. Then in 2017, the company added 1L TPA carton versions of their juice products. Later, they also introduced 1L PET bottle version to their fruit juice line-up.

    Paper Boat now offers a diverse range of fruit juice flavors, such as:

    • Aam Ras
    • Anar
    • Jamun
    • Chili Guava
    • Orange
    • Apple
    • Mixed Fruit
    • Lychee

    11. Fresca

    Fresca Juices is an Indian-owned juice brand based in New Delhi. The brand started out as a food manufacturing company (Shri Bankey Behari Foods) in 1999. Then, the company expanded into fruit juices in 2010 by launching the Fresca Juices Brand.

    Freshca Juices are popular for their natural flavor and a great amount of pulp in their drinks, creating a natural feeling to their juices.

    Top 14 biggest juice brands India - Fresca 2
    Image source: Entrepreneur.com

    They also offer many types of packaging (bottle, can) to satisfy customers. Freshca Juices offer many flavors like:

    • Guava
    • Mango
    • Litchi
    • Apple
    • Lime
    • Orange
    • Pomegranate
    • Green Apple
    • Mixed Fruit
    • Pineapple
    • Peach

    12. AloFrut Juice

    AloFrut juices is an Indian Juice Brand owned by its parent company Axiom Ayurveda Pvt. Ltd. AloFrut sets itself apart as a health and wellness focused brand, with innovation in Aloe vera infused fruit juices. As the name suggests, AloFrut is made by combining fresh fruit juices packaged with real aloe vera pulp.

    The AloFrut products come in PET Bottle and Aluminum can packaging. In addition, AloFrut has another juice-inspired beverage line fruit flavored Mojito Mocktail.

    Top 14 biggest juice brands India - Alofrut 2
    Image source: Alofrut.com

    AloFrut uses its experience to create a carbonated, fruit inspired party drink with aloe vera pulp.  AloFrut Juices flavors include:

    • Orange
    • Apple
    • Mango
    • Kiwi
    • Litchi
    • Guava
    • Mixed Fruit
    • Berries
    • Pineapple
    • Mosambi

    13. Ceres

    Ceres Fruit Juices (under the brand name Ceres Beverage Company) is a South Africa Based beverage company. Ceres has many popular product lines like Juices, Nectar, Water and Tea.

    Top 14 biggest juice brands India - Ceres 2
    Image source: ceresjuices.com

    Ceres Fruit Juices have been exported from South Africa to many countries across the globes. In India, Ceres has exported its fruit juices packaged in 1L TPA cartons with over 22 flavors. The product has become a hit with Indian consumers and sold in many supermarket chains.   Ceres Fruit Juices offer many familiar flavors for Indian consumers, like:

    • Litchi
    • Pineapple
    • Passion Fruit
    • Orange
    • Grape
    • Apple
    • Kiwi Mango
    • Guava
    • Etc.

    14. Tang

    Tang is an American drink mix brand, owned by General Foods Corporation. In India, the brand is most famous for its instant Orange Juice Drink mix. It first launched in America in 1957.

    Tang first entered India in 2001, competing with another popular brand of drink mix ‘Rasna’.

     

    Top 14 biggest juice brands India - Tang 2
    Image source: indiamart.com

    Tang’s iconic marketing trademark is the astronaut’s drink of choice, which helps to create its popularity. The brand has gained significant market size in India, sold in both pouch and plastic container packaging.

    Tan Do Beverage – Leading Fruit Juice Supplier and Manufacturer

    We own and manufacturer over 40 juice beverage recipes, with many different customizations to provide the most suitable products to beverage brands.

    Our company specializes in many types of juices like: Mango, Pomegranate, Orange, Apple, Litchi, Guava, etc.

    So, if you need a credible beverage supplier with good pricing, CONTACT US NOW FOR QUOTATIONS!

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    Richard
    Hi readers, I'm Richard, F&B marketing executive for Tan Do Beverage - a leading private label manufacturer in the beverage industry. The articles that I write have all been consulted with our professional R&D and Quality Control staff, so that all knowledge shared will be accurate and helpful. Our Blog is designed to provide the best industry insights about general beverage trends, manufacturing knowledge and guides for beverage business operations.

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