Pham Thi Dieu, the founder of Tan Do Refreshing Water Co., Ltd, was born and raised in the countryside. Through her childhood experience with agriculture, seeing how the fruits were sold for an excessively low price, nowhere near worth wide for all the farmers’ hardship. Farmers worked their hearts out and didn’t even know where to sell them, since the domestic market was already filled with those products.
That was the source of her frustration towards the agriculture status of the time. There were 2 main questions which came up in her mind at that point, how farming produce’s value could be improved and whether those products could be used by foreign markets worldwide.
This eventually led to the establishment of Tan Do Beverage, and the spiral of events whereas Ms Dieu had to go through, from discovering agricultural festivals in Dubai to barely being able to reserve a single square-meter booth which got her the first potential client to come for a visit at the manufacturing infrastructures.
Tan Do is a three-generation family business in the beverage industry. The company was founded in 1996 by the first-generation within the context of a new, free market in Vietnam. From 1996 to 2015, Tan Do focused intensively on the development of ready-to-drink beverages in Vietnam. Our products could be found at many local grocery stores from North to South Vietnam, as we positioned our beverages as an affordable treat for all family members.
In the 2010s, Tan Do's second-generation of leaders who had always aspired to bring Made in Vietnam products to the global market, successfully launched our first Tan Do drinks overseas.
The third-generation - who were educated in the US and have extensive experience in business management and branding, help bring Tan Do products to 30+ countries around the world, establishing connections with global retail stores, especially in the US. With experienced leaders who dedicate their supervision to every production stage. We are proud to provide the highest quality products to our customers around the world.
TAN DO's TIMELINE
We work with effort and happiness
We attract and retain competent staff members, and help them work effectively and creatively in order to gain a competitive edge in the industry. We manage the human resource environment, obtain, educate, evaluate, develop and compensate employees to achieve the business’ fullest potential and expand our horizons.
We improve manufacturing technology
It has become much easier for us to recognize areas of improvement, whether in terms of performance, efficiency or failure levels with the support of advanced manufacture lines.
We focus on CSR activities
At Tan Do, we make an endeavor to act upon our Corporate Social Responsibility in the most comprehensive ways in every company’s activity. Commercial development and implementation of social responsibility are interconnected to our business.
WE ARE PROUD OF OUR GLOBAL FOOTPRINT
Tan Do diverse product lines have spread all over the world, delivering an outstanding experience to millions. From tropical fruit flavor in a glass bottle to can of strong and thick coffee, our beverages have been stocked in hundreds of supermarkets in major continents. Each bears a long reputation of delivering great quality goods while simultaneously offering a competitive price tag to go with.
It is our responsibility to give clients with our utmost attention and assistance, establish stronger relationships as we proceed from each conversation for the purpose of satisfying clients.
Withholding the highest standard across the board is our primary commitment toward the industry and our customers’ expectations, hence, we strive to refine our products and services even further.
We value transparent relationships with our clients. Information and experiences, successes and failures, good and bad news, we provide complete clarity in all operating processes for our clients.
With near limitless variations, we are capable of customising each order to the slightest, every process that builds up to the eventual products could be altered to accommodate clients preferences.