Thaifex Anuga 2024 Event Recap: Latest trends in the FnB industry

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  • Thaifex Anuga 2024 Event Recap: Latest trends in the FnB industry

    Thaifex Anuga Asia is one of the biggest B2B networking events for the Food and Beverage industry. Every year, Tan Do Beverage exhibits at the trade show to bring the latest beverage innovations to the world. But why is the trade show so popular? And what make thousands of companies interested in the event every year?

    Read Tan Do team’s recap of the event below to learn why.

    What makes Thaifex Anuga Asia so special?

    Thaifex Anuga Asia is an international Food and Beverage Trade Fair, jointly organized by Koelnmesse and Thailand’s Ministry of Commerce. Thaifex Anuga is part of the Anuga network, which organizes many FnB trade fairs under the Anuga name around the globe, like Anuga Cologne and Anuga Select.

    Thaifex Anuga 2024 event recap - Tan Do

    Every year, the trade fair pulls in astounding numbers in testimony to its popularity. Thaifex Anuga 2024 attracted more than 3,000 exhibiting companies and nearly 100,000 visitors from over 131 countries. Even though a large portion of these participants come from Thailand, more than half of all the visitors and exhibitors come from across Asia, Africa and the Middle East.

    Thaifex Anuga Asia is THE trend-setter for the Asia-Pacific food and beverage industry. Any company expanding in the region can just visit here and experience the entire market in just one place.

    What are the latest FnB trends at Thaifex Anuga Asia 2024?

    To see where the wind is blowing in the Food and Beverage industry, you can just take a walk around the halls of Impact Challenger exhibition center. Lucky for you, Tan Do’s team already did all the walking and summarized all the latest FnB trends at Thaifex 2024.

    Plant-based, all vegan diets

    Meat is out, and plant-based is in. Concerns for cardiovascular health and environmental sustainability is fueling the wave of plant-based diets at Thaifex Anuga 2024. Plant-based protein supplements, plant-based meat products, alternative dairy and other vegan beverages are making a hit at the trade show.

    And to jump on the bandwagon, Tan Do Beverage also introduced our fair share of vegan beverages. From fruit juices to coconut water, jelly drinks, aloe vera juices and other 100% vegan drinks, we are working hard to become the next big trend in vegan eating.

    Thaifex Anuga 2024 event recapTan Do Beverage brought many plant-based innovations to Thaifex 2024

    Start-ups explosion

    The number of start-up companies at Thaifex is crazy. Industry behemoths are completely outnumbered by new companies with novel product ideas. The status quo has existed for a long time, leaving so many niches for new beverage companies.

    Thaifex Anuga 2024 event recap

    Clean label transparency

    Health is a major concern for food and beverage consumers. Thus, products with a clean, minimal label are present across the trade show. Furthermore, products with enhanced key ingredients are also heavily featured throughout the event. Many products just has one or two ingredients on the label to communicate transparency and health benefits to customers.

    For Tan Do Beverage, our coconut water is the most ‘clean label’ drink yet. Our samples at the trade show contain only natural coconut water, and our label clearly says so.

    Tan Do Beverage at Thaifex Anuga 2024

    Tan Do Beverage’s presence at the trade show was highly appreciated. We were located at booth PP-45, right at the middle of Hall 1. This is the capital for all drinks and beverage products. And we showcased all the latest innovations from Vietnam’s tropical beverages.

    With hundreds of visitors and potential business partners, we were able to introduce the latest beverage trends to many international markets like China, Japan, Australia, the UK, the UAE and so many more.

    Thaifex Anuga 2024 event recap

    Our product offerings at Thaifex Anuga 2024 include:

    • 100% Natural Fruit Juice Drink
    • Natural Coconut Water Drinks – No preservatives
    • All plant-based Nata de Coco Jelly Juice drinks
    • Milk Tea Drinks with Tapioca Pearls.
    • Canned Coffee Drinks with authentic Vietnamese flavors


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    Hi readers, I'm Richard, F&B marketing executive for Tan Do Beverage - a leading private label manufacturer in the beverage industry. The articles that I write have all been consulted with our professional R&D and Quality Control staff, so that all knowledge shared will be accurate and helpful. Our Blog is designed to provide the best industry insights about general beverage trends, manufacturing knowledge and guides for beverage business operations.

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