Juice drink is always one of the most popular healthy drinks for years. Therefore, many businesses have launched new products each year, but making their product stand out is hard.
This article will give marketers three newest juice industry trends that they wish to know sooner to promote their juice beverages.
What does it mean by juice drinks?
Juice drinks are drinks flavored with concentrate or other natural fruits and vegetables
Juice is a beverage made by extracting or pressing the natural liquid found in fruits and vegetables. Drinks flavored with concentrate or other natural fruits and vegetables, such as clam juice, can also be included. Juice is frequently consumed as a beverage, as an ingredient or flavoring in other drinks, such as smoothies.
A brief scenario of the juice drink industry
Fruit juice is a non-fermented beverage made from mechanically squeezing or macerating fruits. Avocado juice, for example, boosts natural energy in the body; watermelon juice keeps the body hydrated and improves metabolism; papaya juice promotes healthy digestion; lemon juice fights viral infections, and pineapple juice lowers cholesterol levels.
This, combined with the refreshing taste and longer shelf-life of fruit juice, makes it one of the most popular beverages worldwide.
Global fruit juice market share, by region
In 2020, the global fruit juice market was worth 44.12 billion liters. Looking ahead, IMARC Group anticipates that the market will grow steadily between 2021 and 2026.
Keeping the uncertainties of COVID-19 in mind, we are constantly tracking and evaluating the pandemic’s direct and indirect impact. These findings are cited in the report as a significant market contributor.
Global Fruit Juice Market Trends:
- Carbonated drink consumption, such as colas and flavored sodas, is decreasing globally due to their high sugar content, artificial flavors, phosphoric acid, sweeteners, and caffeine, all of which can have negative effects on the human body. As a result, many consumers switch from soft drinks to natural fruit juices.
- Consumers’ changing lifestyles and eating habits have resulted in an increased intake of affordable, healthy, and rich sources of nutrition such as packaged fruit juices, catalyzing market growth.
- Manufacturers are launching a variety of flavors and producing preservative-free and sugar-free fruit juices to broaden the consumer base. Besides that, growth in the beverage industry is increasing the global demand for fruit juices.
Manufacturers are launching a variety of flavors and producing preservative-free and sugar-free fruit juices
Key Market Segmentation:
- 100% Fruit Juice
- Juice Drinks
- Powdered Juice
The global fruit juice market comprises 100 percent fruit juice, nectars, juice drinks, concentrates, powdered juice, and others. Juice drinks currently account for the majority of the market share and are the most popular product type. Juice drinks are popular among consumers because they contain various vitamins, flavors, and anti-oxidants.
Breakup by flavor:
- Mixed Fruit
The market is divided into flavors such as orange, apple, mango, mixed fruit, and others. Orange fruit juice has the largest market share because it is high in vitamin A, vitamin C, calcium, and iron.
Breakup by Distribution Channel:
- Supermarkets and Hypermarkets
- Convenience Stores
- Specialty Food Stores
- Online Retail
Supermarkets and hypermarkets account for the largest distribution channel segment, as they provide easy access to a diverse range of fruit juices based on brand, type, and flavor. Following supermarkets and hypermarkets are convenience stores, specialty food stores, online retail, etc.
- North America
- Asia Pacific
- Latin America
- The Middle East and Africa
Geographically, Europe leads the global fruit juice market. The region’s consumers’ fast-paced modern lifestyles and high-income levels have increased the demand for on-the-go fruit juices. Europe is followed by North America, Asia Pacific, Latin America, the Middle East and Africa.
Recommended reading: Learn about the fruit juice processing with Tan Do beverage
Top 3 juice industry trends recently
It’s critical to strike a healthy balance between the old and the new
Unique Flavor Combinations
While Millennials are bored of standard juice flavors, it’s critical to strike a healthy balance between the old and the new. Giving old favorites a modern twist is one of the most effective ways to create unique and enticing juice flavors while retaining the classic flavors.
Adding turmeric, chia seeds, and ginger to juices like grapefruit, orange, and pineapple can transform an old favorite into a tasty new one.
Furthermore, orange juice allows for a lot of creativity, with blends like raspberry orange, pineapple orange, and blueberry orange offering a delicious way to spice up this healthy breakfast staple.
2. Juice with a Kick
Adding an extra kick with interesting flavors is one of the newest trends in juicing
Adding an extra kick with interesting flavors is one of the newest trends in juicing. Combining citrus with spices and herbs can result in a delicious and unexpected flavor profile.
Lemonade with cayenne pepper or mint is another popular juice bar recipe. The first delivers a surprisingly tasty burst of heat, while the second offers a tingly and refreshing blast of flavor.
These combinations are daring enough to attract clients looking for unique flavors while remaining approachable to your regular customers. Even a few dashes of extra flavor can give your juice the extra oomph it needs to succeed.
3. Millennial Pink
Millennial pink can be found everywhere. While it may be known as champagne, rose, or blush, this delicate pink hue as one of the juice industry trends is popular among younger generations.
This color is now available in food and beverage and furniture, fashion, and housewares. The good news is that commercial juice machines can make juices in this desirable color. This can entice Millennial consumers and even older generations who are curious.
Watermelon, apple, strawberry, grapefruit, beets, and rhubarb are just a few of the fruits and vegetables that can add a stunning pink hue to any drink while also allowing you to create deliciously inventive juice blends.
Recommended reading: Beverage trends 2021: When consumers demand changes
The trends are always faded through time; thus, beverage makers have to recognize them in the first place and perceive when they will be going down.
We quickly point out the three newest juice industry trends to give marketers some ideas to launch their juice drinks more effectively.
If this topic is valuable to you, you can learn more about other beverage industry trends or similar topics on Tan Do blog at any time