2024 FHC Shanghai: How Tan Do Beverage Satisfies a Health-Conscious Asia

    Tan Do Beverage concluded its successful participation at the 2024 FHC Shanghai on November 14th, joining over 3,000 exhibitors to showcase its premium, made-in-Vietnam beverage solutions. The event provided a platform to connect with industry leaders and highlight the growing trend of health-conscious consumption in Asia.

    Asia’s Growing Appetite for Health

    The Asian market is experiencing a significant shift towards healthier and more sustainable lifestyle choices. This shift is particularly evident in the beverage industry, where consumers are actively seeking out products that are both nutritious and enjoyable. 

    According to research by Innova, a significant portion of Asian consumers (39%) prioritize preventative health measures, opting for products that address specific well-being needs. This trend is driving demand for nutrient-dense beverages rich in vitamins, minerals, and fiber. When asked, nearly half of the Asian respondents scrutinize nutrition labels to identify desired ingredients.

    Also, Stamina, immune health, heart health, and weight management are popular health concerns among Asian consumers. This has fueled the popularity of beverages like fruit juice and aloe vera drinks. 

    Furthermore, young consumers are embracing healthier alternatives to alcohol, opting for non-alcoholic cocktails and sparkling fruit drinks. These choices allow them to maintain a social lifestyle without compromising their health.

    Canned fruit juices of tropical flavors
    Asia consumers are actively seeking nutrient-packed drinks.

    This year, the FHC Shanghai underscored this increasing demand for health-conscious food and beverages in the Asian market. This shift in consumer preference has opened new avenues for businesses to innovate and deliver products that align with these evolving needs.

    Tan Do Beverages: Catering to Asia’s Evolving Palates at FHC Shanghai 2024

    Understanding the growing demand for healthy and sustainable beverage solutions among Asian consumers, Tan Do Beverage showcased our premium, made-in-Vietnam products at FHC Shanghai:

    • All-time-favorite fruit juices and coconut water
    • Refreshing sparkling fruit juices
    • Unique canned Vietnamese coffee

    And more distinctive beverage solutions.

    Tan Do Beverage brings to the table diverse healthy and natural beverage solutions.

    By attending the 2024 FHC Shanghai, Tan Do aimed to:

    • Highlight the Power of Partnership: We believe in the power of collaboration. Our ODM/OEM services offer businesses the flexibility to create and launch their own branded beverage products without the heavy lifting.
    • Showcase our expertise in crafting nutrient-dense beverages: Our experienced R&D team has developed over 800 ready-to-use drink formulas that not only taste great but also meet the highest quality and safety standards, empowering businesses to tap into the growing market for healthy beverages.
    • Connect with Industry Leaders: We engaged with key industry players, creating valuable partnerships and exploring new opportunities.

    Tan Do is at the forefront of this health and wellness revolution. By leveraging our expertise and resources, we are well-positioned to help businesses capitalize on the growing demand for healthy and delicious beverages.

    Stay Connected for More Innovative Beverage Solutions

    If you want to learn more about our products, feel free to reach out!

    We look forward to continuing our journey together and hope to see you at future events!

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    Richard
    Hi readers, I'm Richard, F&B marketing executive for Tan Do Beverage - a leading private label manufacturer in the beverage industry. The articles that I write have all been consulted with our professional R&D and Quality Control staff, so that all knowledge shared will be accurate and helpful. Our Blog is designed to provide the best industry insights about general beverage trends, manufacturing knowledge and guides for beverage business operations.

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