Among the successful developments of the beverage industry nowadays, you can be overwhelmed with various types of drinks. Standing between many choices, people have difficulty selecting the most suitable product lines, including tastes and benefits plans (business or health).
By meeting both those requirements, the organic segment is growing on-trend with a big favor of many customers. Remarkably, the organic beverage was and will maintain the dominant beverage’s priority standard when it comes to a good meal.
So what is this article for?
Well, we would like to give you general information about organic beverages. They will consist of definition, current growth and some outstanding examples of this particular drink.
What are organic drinks?
The organic beverage also has another name of a fresh or processed drink made by organic methods in farming. This kind of beverage maximizes the benefits for your health by minimizing the harmful human-made chemicals such as pesticides and fertilizers, which are ensured from the ingredient sourcing.
More simply, consuming organic products means you enjoy the drink without intaking any additives, preservatives, fillers or chemical sugar.
What is the difference between organic and non-organic drinks?
- Why should people separate the drinks into organic and non-organic?
- Are there any considerable differences between them?
- What are the outstanding features of organic beverages compared to other types of drinks?
As you can see, above are the three most common questions that immediately come to mind when you take the first impression of organic drinks. To be more specific, organic can make a tremendous distinction in benefits compared to other types of drinks. It is this difference that brings more satisfaction to your customers.
To be more specific, there are two leading similarities between organic and non-organic beverages. They are “beneficial to human health and the farming ecology.”
Beneficial to human health
Not just a drink, organic beverages can heal and improve your health.
With the diversity of additives like sugar, human-made preservatives and artificial flavors, non-organic can provide quite a good taste without any health benefits. In contrast, organic drinks bring consumers an excellent taste by the original but fresh flavors.
By being full of nutrients and benefits necessary for healthy growth and diet, organic has been used popularly in daily life. Moreover, the school of thought agrees to replace the meals and other drinks with organic beverages.
Think about it:
Organic beverages contain a rich menu of enzymes present in drinks, vitamins and minerals. As a result, your body can rid itself of toxins more effectively, boost oxygenation, improve the immune system, and allow healthy cells’ regeneration ability. Besides, organic beverages can also be considered the incentives for treating chronic diseases like cancer.
Beneficial to the farming ecology
Due to saying no to chemical substances, it is no surprise when organic drinks are more beneficial for farming than non-organic ones.
One of the pioneer studies about the impacts of non-organic beverages on farming ecology, researched by V. Worthington, can see some information below. It is the estimated ratio of non-organic drinks over organic drinks:
- 10-100 times: more pesticide found in non-organic beverages
- 60% higher concentrations of antioxidants showed in organic crops
- 70% higher level of flavanones in organic produce
From these talkable statistics, we can confidently state that organic beverages can negatively influence the environment, such as building up soils, protecting natural water supplies, or preserving biodiversity.
What are the benefits of organic drinks?? Top 5 incredible benefits
In general, organic beverages are a specialized product born with the mission of upgrading the health situation for people.
But here, to save your valuable time and provide a more straightforward look for you, we would like to only focus on five first-rate organic drink’s advantages:
Rich in Antioxidants
Thanks to containing various vitamins, a rich source of antioxidants such as vitamin A, vitamin C or manganese. Each of them contributes to building up the refreshment of your body, making tremendous benefits for your skin quality.
Furthermore, with the participation of beta carotene, this particular type of drink plays an important role, like a magnet to help the consumers strengthen their bones to better vision.
Boost Immune System
To be frank, consuming organic food is one of the most sustainable methods for improving the immune system due to nutrition fulfillment.
Like other organs, the immune system needs some particular nutrition for keeping running correctly. Despite the small amount, people can find a significant difference if not adequate in the organic drink. Without them, the good bacteria cannot do their job, slow digestion, inflammation and other types of cancer formation.
Organic beverages can help us gain harmony in the intake of cholesterol amounts. This mixture will bring the best benefits for the customers, especially those created from vegetables and fruits such as ginger, cucumber or lemon.
Alkalize Your Body
Too acidic nor too alkaline is the statement that has no balance for your pH’s body (7.35 to 7.45 is suitable). To gain this level, people need to consume an adequate amount of minerals.
But you know?
In the hustle and bustle of life, people nowadays are too busy to prepare a good meal with necessary nutrients, especially minerals. So that organic beverages are the most convenient and fastest way to adapt the needed amount for healthy growth.
Organic drinks are a savior for the aging process, which can protect your body from free radicals or other oxidative damages. It is believed that organic beverages correlate with the impairment of disease development like cancer, heart disease or diabetes.
The substances of delaying aging will come from the plants or vegetables, which contain many organic products, particularly clean sourcing, developing a procedure to packaging.
Who are the consumers of organic drinks?
With the outstanding benefits of organic drinks, are these suit for everybody regardless of age, gender or health status?
Yes. Nutritions, vitamins or minerals are essential; we all (from the die-hard advocates to skeptical consumers) need these nutritional substances to develop the body.
However, any products that are available on the market will have specifically targeted customers. Now, look at five target segments together:
The Varied Levels of Organic Consumers
To be honest, the landscape of organic customers is still general and difficult to visualize due to people’s variety of attitudes and behaviors.
And the good news?
There is a study of Hartman Group, stating three critical kinds of organic consumers according to their demographics and journey of purchasing behaviors. They consist of:
- Periphery consumers (accounts for 14% organic users): these clients tend to lean towards organics; however, they have not considered behavioral changes and are still not purchasing actions.
- Mid-level organic consumers (accounts for 65% organic users): this segment constituted the most significant proportion among numbers of organic consumers. They make changes in awareness, but they are also gradually modifying their habits and buying organic products.
- Core consumers (accounts for 21% of organic users): as the name suggests, core consumers are the most potential market among the three organic users, bringing a constant profit margin for beverage entrepreneurs. They have paid significant investment and interest in organic drinks, becoming frequent consumers.
Parent and Kid Consumers
When people pay attention to the organic segment, they have cared about the benefits or advantages of these categories with their health. Moreover, when you become a mom or dad, this concern will be more critical than ever because of your children.
According to the statistics of the Organic Trade Association, a bulk number of family consumers with kids made up 81% who said that they consume organic beverages sometimes.
It is not surprising that healthy-minded people tend to consume more organic beverages. Remarkably, they have a healthier lifestyle and start from their daily diet.
What does it mean?
The beverage companies don’t have difficulty attracting more consumers who are already paid a lot of attention to organic products. All you need to do is to focus on offering health facts. They need detailed information to make sure that their choice is best for their health.
Savvy Organic Consumers
Make it easier,
This customer segment is highly potent. They are concerned about their health and willingness to purchase organic beverages if necessary.
Like health-minded consumers, you should improve their awareness about the benefits of organic drinks.
Sustainable and Local Consumers
Consuming local food is an indirect method to ensure the quality and credibility of the beverage. Indeed, sustainable and local consumers can offer eco and local features.
As we mentioned before, organic beverages have few adverse effects on our environment. By catching this information, it is easy to understand when sustainable consumers prefer organic drinks.
How has the organic beverage market developed?
The more concern for health, the more people consume organic products, including organic drinks. Due to its advantages and convenience, the organic beverage market has been growing dramatically, both in developing and developed countries. Being a business in the beverage industry, you should be aware of this market growth, which is trendy and will increase sustainably because of tremendous customer demand.
It’s time for looking at the vivid statistics:
According to Market Data Forecast, the organic drink market reaches a valuation of 20.31 billion USD in size, seeing a steady growth to 47.78 billion USD by the end of 2026. Significantly, between these six years (from 2021 to 2026), the annual compound rate will make up approximately 13%, with the remaining increase for the next decades.
Divided by-products, the global organic market consists of 6 fundamental types: non-dairy (soy, rice and oats), tea, coffee, beer, wine and fruit drinks. On-trend among the organic drinks, non-dairy drinks have taken over the enormous market share since 2018.
Together with the product trend, the organic beverage is also anticipated to have the fastest growth of online distribution channels, driven by the epidemic and the popularity and convenience of e-commercial platforms. 13.6% is the increasing percentage of CAGR of online distribution methods from 2020 to 2025.
9 trending examples of organic drinks
Unlike almost all other beverage types, drinks tagged “organic” don’t divide into smaller parts. They are very general with various styles and additional functions. Here, we inform you about nine outstanding examples of organic drinks for your better illustration.
Furthermore, each of them goes with the reference link of a credible source for you to take up deeper understandings:
1. Tulsi Iced Tea
Tulsi Iced Tea is a drink made of a kind of Indian herbs full of infusions. Its function is to concentrate on improving the immune system, strengthening endurance or stress relief.
2. Ginger chai recipes
This drink is made from authentic ginger and also originates from Indian inspiration. In general, ginger chai recipes include a mixture of ginger, milk and sugar. Therefore, the ginger beverage is easier to drink with a better taste by more sweeten compared to original ginger flavors.
3. Healing buckwheat tea
Buckwheat is a popular substitute for daily grain with high nutritional value. It is known as a healthy drink that is naturally gluten-free, caffeine-free and organic. It is noticeable that healing buckwheat tea includes 100 times more rutin as compared to ordinary buckwheat tea.
4. Organic tiger nut beverages
Originated from Amandine, tiger nut beverages are created from 3 main ingredients: water, sugar cane and tiger nut. Because of the convenience in use, hot or cold, this organic beverage is one potential replacement product of conventional milk.
5. Pink grapefruit lemonade
This type of beverage is a little bitter but pleasant with a harmonious amount. Besides, pink grapefruit is one kind of fruity that ideally uses hot summer days, making the consumers feel refreshed.
6. Kid-friendly protein shake
Besides the incredible benefits, kid-friendly protein shakes can quickly satisfy the children’s taste due to some additive ingredients such as chocolate, peanut butter or soil milk.
7. Exotic Iced Teas
This organic beverage is iced Thailand tea. If you are looking for a relaxed and refreshing drink, exotic iced teas can be a perfect choice with the harmony of tea and other flavors. With the rich tea concentration, you can enjoy authentic tea leaves with great health benefits due to the addition of vanilla or stir.
8. Organic maple water beverages
Organic maple water beverages are always proud of Canadian products with 100% organic ingredients. This smoothie features no artificial sweeteners. It is not only sugar-free but also vegan and gluten-free, to boot.
9. Fruity organic beverages
Fruity organic beverages are pretty similar to Fruit juice. They are considered a new product line, with a particular design for generation Z. The most striking feature of this product is three unique tempting flavors. They are organic cherry lemonade, organic apple grape, and organic mango pear lime.
In short, if you have a desire to develop in the beverage industry, you must understand the current market size with your favorite beverage types. The organic drink is an excellent example. This article provided you with an overview, outstanding benefits, development of organic beverages, and explanations for it. Thereby, with a profound and rich menu of nutrients and incredible health benefits, this drink has become the preferred beverage, witnessing rapid but stable growth in market shares, present and future.