12 Best Private-Label Products to Sell in 2025

    Private label products are goods manufactured by a third-party company but sold under a retailer’s brand name. This business model allows retailers to offer exclusive items, expand their product lines, and often provide more competitive pricing compared to national brands.

    One may wonder, Is it illegal to private label products? The answer is no. Selling goods under a retailer’s own brand name is a common and legal business practice. However, there are important legal considerations to keep in mind. Ultimately, for would-be business owners, private-label products are a valid and increasingly common business strategy. 

    In this article, we will explore 13 of the best private-label products to sell this year.

    Private label products provide an opportunity to develop and enhance your brand (Photo source: Wildpackbev)

    What are the Best Private Label Products to Sell in 2025?

    In 2025, private-label products will present businesses with amazing opportunities, especially in the beverage sector. These products give businesses the ability to develop specialized offerings under their own brand while maintaining margin and quality control. Right now is the ideal moment to explore private-label beverages that fit with current market trends, as demand for distinctive, sustainable, and health-conscious beverages keeps growing. 

    These are 12 of the best-selling private-label beverage options for 2025.

    Organic Energy Drinks

    Organic energy drinks are gaining popularity as a healthier substitute for conventional, sugar-filled options as people adopt more health-conscious lifestyles. These drinks are highly profitable in the expanding wellness industry because they are made with natural ingredients and appeal to customers who want a boost without artificial additives.

    Cold-Pressed Juices

    Due to their alleged health benefits, cold-pressed juices have become increasingly popular. Compared to traditional juicing methods, the extraction process preserves more flavor and nutrients. Customers are prepared to pay more for fresh, wholesome options, which makes this a very successful private-label product.

    Plant-Based Milk

    Dietary preferences and environmental concerns are driving an increasing demand for dairy alternatives such as oat, soy, and almond milk. Brands can cater to vegan and lactose-intolerant consumers by offering private-label plant-based milk, which presents itself as a profitable and sustainable option.

    Kombucha

    Health-conscious consumers are drawn to Kombucha, a fermented tea, because of its probiotic value and digestive advantages. The growing popularity of this beverage is attributed to the wellness trend, as more people look for healthier options than sugary drinks. You can take advantage of this growing market by privately labeling Kombucha.

    Craft Sodas

    Real ingredient and flavor-infused sodas offer a more artisanal substitute for popular soft drinks. Private labeling craft sodas presents a chance to serve this specialized but expanding market as consumers seek authenticity and specialty beverages.

    Sparkling Water

    As people turn away from sugar-filled sodas, there is an increasing demand for sparkling water. Private labeling enables brands to penetrate a profitable, health-conscious market with a devoted consumer base by offering a range of flavors and varieties.

    Tan Do can make high-quality sparkling water under your brand name

    Functional Water

    Functional water—infused with minerals, vitamins, or electrolytes—is becoming more and more popular because it offers health advantages over standard hydration. Private labeling functional water can be a profitable venture as consumers seek out portable, on-the-go wellness solutions.

    RTD Protein Shakes

    The demand for ready-to-drink protein shakes is being driven by the desire of both busy professionals and fitness enthusiasts for convenient sources of nutrition. These drinks appeal to a broad range of consumers, including athletes and those searching for meal replacements, and have high-profit margins.

    Herbal Teas

    Herbal tea, well-known for its relaxing and health-promoting qualities, is still a popular beverage among health-conscious consumers. The increasing popularity of natural remedies and stress relief makes private labeling herbal teas profitable and appealing to a broad spectrum of consumers.

    Hard Seltzers

    Hard seltzers are popular among drinkers who are health-conscious because they have a low-calorie count and a slight alcohol kick. Hard seltzers will be a profitable private-label product in 2024 due to their quick ascent to popularity and wide appeal across demographics.

    Ready-to-drink (RTD) Smoothies

    Smoothies with added nutrition that are ready to drink (RTD) are a quick and healthful option for people on the go. These drinks are appealing to those who are health-conscious because they are made with fresh fruits, vegetables, and additional proteins. The market for private-label RTD smoothies is expanding and profitable because of the growing demand for healthy, on-the-go options.

    Craft Beers

    Craft beers appeal to consumers looking for something different from mass-produced beers because they have distinctive flavors and an artisanal appeal. Private labeling enables companies to produce unique, premium goods that appeal to beer connoisseurs, contributing to the craft beer movement’s growth as a lucrative and innovative beverage category.

    These products cater to current consumer trends and preferences, making them excellent choices for private labeling.

    Tan Do Beverage offers a variety of drinks, juices, and sodas under private labels that are specially designed to complement your brand’s distinct personality. We have everything you need to be successful, whether you are a startup trying to introduce a new product or an established business looking to grow.

    We offer:

    • Customized products that are tailored to your brand’s vision and intended consumer base.
    • Free packaging designs to make sure that your goods look as good as they taste.
    • Low MOQ, low prices, and quick lead times allow you to enter the market with little risk and increase your profit margins.
    Tan Do’s private-label beverage portfolio

    Join forces with Tan Do Beverage and allow us to help you introduce reasonably priced, high-quality beverages to the market smoothly and effectively. Get in touch with us right now to launch your brand! 

    Examples of Successful Private Label Products

    Because they provide a distinctive value to retailers as well as customers, private-label beverages have successfully carved out a sizable niche in the market. Many private-label beverage brands have built devoted consumer bases by emphasizing quality and affordability and appealing to popular trends like health-conscious choices. Here are a few notable instances of popular private-label beverages that have achieved success in their respective markets.

    Trader Joe’s Cold Brew Coffee

    Due to its affordable price point compared to popular brands, Trader Joe’s Cold Brew Coffee has gained popularity among consumers due to its robust and smooth flavor. Because of its affordability and ease of use, Trader Joe’s has been able to attract coffee lovers with their premium, ready-to-drink cold brew through the use of their private label. Its place in the competitive cold brew market has been cemented by its consistently strong flavor and simple yet effective packaging.

    Trader Joe’s Cold Brew Coffee uses 100% Arabica beans from Colombia (Photo source: Trader Joe’s)

    Kirkland Signature Organic Coconut Water

    Within the private-label beverage market, Costco’s Kirkland Signature Organic Coconut Water is another exceptional offering. This refreshing drink, made from organic coconuts, is popular among health-conscious consumers who are looking for natural electrolytes and hydration. Kirkland Signature’s coconut water is another example of a premium product at an affordable price. Costco customers choose this product because of its affordable price, organic certification, and dependable Kirkland brand.

    Kirkland’s coconut water is made from organic coconuts sourced from Thailand (Photo source: The Daily Meal)

    Whole Foods 365 Everyday Value Sparkling Water

    Whole Foods 365 Everyday Value Sparkling Water addresses the increased need for sugar-free, flavored beverages. Because of its clean ingredients, eco-friendly packaging, and affordable price point, Whole Foods’ sparkling water has become a favorite among health-conscious consumers, capitalizing on its reputation for natural and organic products.

    The 365 Everyday Value line includes a wide range of products (Photo source: Whole Foods)

    These private-label products serve as an example of how retailers can create profitable product lines by fusing affordability with popular consumer needs like quality, convenience, and health.

    How to start selling Private Label Products?

    Establishing a private-label beverage company can be very profitable, as it gives you control over your brand and increases your profit margin. But navigating the process calls for thoughtful preparation and calculated choices. Here are five things you should know before you start selling beverages under your own brand.

    Selecting the Right Beverage Category

    Choosing the correct product category choice is the first step in launching a private-label beverage. This decision is based on your target market, consumer demand, and market trends. By conducting in-depth market research, you can determine which beverage category best suits consumer preferences and current trends, allowing you to make profitable product line investments.

    Finding a Trustworthy Manufacturer

    To produce high-quality products under your label, you must find a trustworthy manufacturer. The manufacturer will take care of everything, including sourcing ingredients and packaging, so make sure the one you choose satisfies your requirements for production capacity, quality, and safety. Here are some important things to think about:

    • Expertise in creating the beverage category of your choice.
    • Adherence to industry standards and licenses (organic, non-GMO, etc.).
    • Order size flexibility that lets you increase production as demand rises.

    Branding and Packaging

    To stand out and attract customers, your product needs unique branding and packaging. Take the time to develop a powerful brand identity that appeals to your target audience. This includes:

    • A unique brand name, logo, and design that resonates with your target market.
    • Ensure your packaging is attractive and compliant with regulatory requirements.

    Make sure your packaging complies with food and beverage safety regulations while remaining functional and aesthetically pleasing.

    Creating Distribution Channels

    Distribution strategies are critical to the success of a private-label beverage company. You must decide how your goods will be distributed to consumers. 

    • Direct-to-Consumer (DTC): Creating an online store where clients can make direct purchases is a good method to manage their experience and boost profits.
    • Retail Partnerships: Increased market penetration is possible through partnerships with health food stores, grocery stores, and specialty shops, but these may call for discussions and profit-sharing.
    • E-commerce Sites: You can reach a wider audience by selling on sites like Amazon, particularly if you sell specialty items like craft beverages or health drinks.
    Supermarkets are one of the most popular distribution channels

    Making the right distribution channel decisions proactively ensures that your private-label beverage products successfully reach the intended audience.

    Marketing and Promotion

    To increase sales and create awareness for your private-label beverages, you must use effective marketing. 

    • Digital marketing: To increase brand awareness, spend money on influencer relationships, content marketing, and social media campaigns. Instagram and TikTok are two particularly effective platforms for visually appealing products like beverages.
    • In-store promotions: To encourage trial purchases, use retail partners to provide samples or discounts.

    You can successfully draw in and hold on to customers while expanding your brand over time by developing a strong web presence and generating buzz about your private-label beverages.

    Starting a private-label beverage business involves careful planning and execution, but with the right approach, it can be highly successful.

    Conclusion

    Private label products offer a fantastic chance for entrepreneurs who want to build their own brands but have limited production resources. These goods, ranging from RTD cold brew coffee to energy drinks, allow businesses to capitalize on consumer trends while maintaining complete control over branding and marketing. Take advantage of the opportunity to begin private labeling in 2025, as customer desire for unique and customizable products will only grow.

    If you’re ready to start your journey into private-label products, contact Tan Do Beverage right away, because we can provide you with superior private-label services. We help you build your profitable beverage line by offering free packaging designs, flexible pricing, and custom product development. Together, let us bring your idea to life!

     

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    Richard
    Hi readers, I'm Richard, F&B marketing executive for Tan Do Beverage - a leading private label manufacturer in the beverage industry. The articles that I write have all been consulted with our professional R&D and Quality Control staff, so that all knowledge shared will be accurate and helpful. Our Blog is designed to provide the best industry insights about general beverage trends, manufacturing knowledge and guides for beverage business operations.

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